There is no sign of a slow down, and I expect these marketing trends to continue in the future. The platform has seen more than an 18% growth rate in terms of daily users in the last year. In Q4 of 2017, Snapchat hit 187 million active daily users. But keep an eye on these trends as older generations may continue adapting to this platform.
Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. While Snapchat is known for its popularity with teens, its market penetration is starting to hit young adults and older generations as well. Plus, 51% of this group use Snapchat roughly 11 times each day. That’s because 71% of Gen Z use Snapchat as part of their daily routines. It’s an absolute necessity if you’re focusing on Generation Z as your target market. Your company can’t afford to ignore the impact this marketing channel can have on your business.
The days of Snapchat being used solely for sending pictures between friends are over.
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